- Marketing: Specialty
Crops
Mark Gaskill, University of California, September 1997
Presentation outline of speech presented at the Risk Management Education Summit in Kansas
City, Missouri on September 16 & 17, 1997.
|
- Niche Marketing
Considerations: Beef as a Case Example
Chris Bastian and Dale J. Menkhaus, University of Arizona Cooperative
Extension, March 1997
During times of relatively low prices, many producers consider opportunities which may add
value and profitability to their cattle. One such alternative available to producers is
niche marketing.
|
- Characteristics
of Direct Marketing Alternatives
Deborah Young, Arizona Cooperative Extension Service, 1995
One popular marketing option which allows farmers to receive a higher return for their
crops is direct marketing. Instead of paying packers, shippers and brokers to market their
crops, direct marketing allows farmers to sell directly to consumers.
|
- Direct
Farm Marketing and Tourism Handbook
Arizona Cooperative Extension Service, 1995
Handbook on direct marketing topics, including Characteristics of Direct Marketing
Alternatives, Direct Farm Marketing Options, Farmers Markets, Pick-Your-Own Markets:
Should I Grow Fruits and Vegetables, Roadside Stands, Selling to Restaurants.
|
- Direct Farm
Marketing Options
Russell Tronstad, Arizona Cooperative Extension Service, 1995
Direct farm marketing has the obvious advantage in that you can increase the value of your
product by eliminating or taking over common "middlemen" services. There
areseveral approaches to direct farm marketing and all have pros and cons.
|
- Farmers
Markets: A Guide to Starting Operating, and Selling
Charles Marr and Karen Gast, Arizona Cooperative Extension Service, 1995
There is a growing interest in farmers markets or community markets. A major advantage of
the farmers market is that it provides an effective marketing system for the producer or
farmer.
|
- Opportunities
for Adding Value to Your Products
Douglas Dunn, Arizona Cooperative Extension Service, 1995
Rural entrepreneurs look for opportunities to "add value" to the products they
sell and thus increase their profit potential. Customers are generally willing to pay more
for uniquely packaged, high quality, locally-grown products.
|
- Pick-Your-Own
Markets: Should I Grow Fruits and Vegetables
Renee M. Lloyd, Daniel S. Tilley and James R. Nelson, Arizona Cooperative
Extension Service, 1995
Pick your own or U-Pick operations (PYOs) are a type of direct marketing system where
consumers harvest fruits and vergetables themselves.
|
- Pricing
Russell Tronstad, Arizona Cooperative Extension Service, 1995
Price appears to be a main reason why mainstream consumers sometimes don't buy their
preferred commodities. This paper discusses issues related to pricing.
|
- Product Position
Russell Tronstad, Arizona Cooperative Extension Service, 1995
Product position refers to what the consumer thinks of your product when they are making a
purchase decision. A concept often related to product position but different is niche
marketing.
|
- Roadside Stands: Should I Grow
Fruit and Vegetables
Renee M. Lloyd, James R. Nelson and Daniel S. Tilley, Arizona Cooperative
Extension Service, 1995
Roadside stands or markets are a type of direct marketing system where a grower
establishes a selling place near a roadway and sells produce directly to consumers.
|
- Running A Roadside Stand
- Some Helpful Tips
Arizona Cooperative Extension Service, 1995
In all aspects of merchandising, whether display, pricing or packaging, make it as easy
and convenient as possible for the customer to buy.
|
- Selling to Restaurants
Eric Gibson, Arizona Cooperative Extension Service, 1995
Restaurant concerns are for freshness and quality; price; consistency and reliability of
supply and delivery; and for specialty produce not available in wholesale markets.
|
- Sizing Up the Market
Winds
Russell Tronstad, Arizona Cooperative Extension Service, 1995
General market trends are always a consideration even for the direct marketer. Consumer's
food preferences can change over time and it is important to consider what changes might
be more perception than reality.
|
- Overview of
Successful Produce Wholesaling Opportunities
James C. Hanson and David J. Rada, Cooperative Extension Service --
University of Maryland, 1993
Other factors being equal, consumers show a strong preference for local produce in season.
Local farmers have had considerable success in providing produce to consumers in the
Mid-Atlantic region through direct marketing efforts.
|
- A Systematic
Approach to Produce Wholesaling
David J. Rada and James C. Hanson, Maryland Cooperative Extension Service,
1992
Growing quality produce and properly packing and grading it are essential for effective
wholesaling. However, unless farmes can locate customers and sell their produce, these
efforts are wasted.
|
|
|
