- Cattle Marketing Plan
Derrell Peel and Kim Anderson, Oklahoma Cooperative Extension Service
This fact sheet provides a simple framework to reduce the pain and dread when it
making marketing decisions.
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- Comparing
Your Marketing Opportunities
Chris Bastian, University of Wyoming, 1996
When developing a marketing plan compare your marketing alternatives based on risk,
costs and actual price after marketing costs, but also consider your price goals.
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- Developing a Marketing
Plan
Stan Bevers, Mark Waller, Steve Amosson and Dean McCorkle, Texas
Agricultural Extension Service, April 1998
Developing a good marketing plan will help you identify and quantify costs, set price
goals, determine potential price outlook, examine production and price risk, and develop a
strategy for marketing your crop.
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- Developing
a Marketing Plan (Curriculum Guide)
Texas Agricultural Extension Service, April 1998
Goals and Objectives: (1) understand the need for developing a marketing plan, (2)
understand each component of a marketing plan, (3) develop marketing plans for their own
use.
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- Develop a Marketing
Plan and Then Implement It
George Flaskerud, National Crop Insurance Services, March 1999
Take time to develop a marketing plan for each crop that will be produced in 1999. Doing
so could mean the difference between profit and loss for the farm. It could even mean the
difference between survival and bankruptcy.
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- Developing
and Implementing a Marketing Plan
Paul Patterson, University of Idaho Cooperative Extension, January 1999
No single best marketing strategy exits: (1) varies with current market situation and (2)
varies with farms financial situation.
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- Developing
and Implementing a Successful Marketing Plan
Suzanne Karberg, Cooperative Extension Service Purdue University, June 1993
As you develop your marketing plan, remember that marketing is an integral part of
your entire business. It is not a separate component. Your marketing decisions will affect
the rest of the business.
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- How to Develop a
Marketing Plan
Keith Banta, Country Hedging, Inc., Cenex Harvest States, October 1998
Objectives: (1) have a basic understanding of the 1996 Farm Bill and the adjustments
that were made from past farm bills; (2) when developing a marketing plan...
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- How to Develop a
Marketing Plan Reference Guide
Keith Banta, Country Hedging, Inc., Cenex Harvest States, October 1998
Have a basic understanding of the 1996 Farm Bill and the adjustments that were made
from past farm bills; Producers should spend most of their time developing strategies
rather than outlooks...
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- Local
Elevators Help Farmers Manage Risk
Keith Hainy, National Crop Insurance Services, March 1999
You may be surprised to learn that many of these tools are available through your
local elevator and that a key role of the local elevator is to help farmers compete in the
global marketplace.
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- Managing Risk in Farming:
Concepts, Research, and Analysis
Joy Harwood, Richard Heifner, Keith Coble, Janet Perry, and Agapi Somwaru,
Market and Trade Economics Division Economic Research Service U.S. Department of
Agriculture, March 1999
This report provides a rigorous, yet accessible, description of risk and risk
management tools and strategies at the farm level.
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- Managing Risk
with Marketing Plans
Laurence Crane, National Crop Insurance Services, October 1998
More risk translates into more opportunities for profit, more chances to fail and
greater demands for management skills.
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- Market Plan
Gene E. Murra, South Dakota State University, 1996
A market plan is a scheme designed to assist in the pricing and movement of products
to market.
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- Marketing Tools and Contract
Production
Larry Makus, University of Idaho, March 1998
Several marketing tools are currently available and we are likely to see more in the
future. Understanding these tools is an important step in using them effectively.
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- Price
Risk: Developing a Marketing Plan and Marketing Tools Basics
Keith Banta, Country Hedging, Inc., Cenex Harvest States, May 1999
Powerpoint presentation. The two major components of a marketing plan, and the amount
of emphasis each component should receive when developing your marketing plan are: outlook
10% and strategy 90%.
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