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Marketing Plans


  • Cattle Marketing Plan
    Derrell Peel and Kim Anderson, Oklahoma Cooperative Extension Service

    This fact sheet provides a simple framework to reduce the pain and dread when it making marketing decisions.
  • Comparing Your Marketing Opportunities
    Chris Bastian, University of Wyoming, 1996

    When developing a marketing plan compare your marketing alternatives based on risk, costs and actual price after marketing costs, but also consider your price goals.
  • Developing a Marketing Plan
    Stan Bevers, Mark Waller, Steve Amosson and Dean McCorkle, Texas Agricultural Extension Service, April 1998

    Developing a good marketing plan will help you identify and quantify costs, set price goals, determine potential price outlook, examine production and price risk, and develop a strategy for marketing your crop.
  • Developing a Marketing Plan (Curriculum Guide)
    Texas Agricultural Extension Service, April 1998

    Goals and Objectives: (1) understand the need for developing a marketing plan, (2) understand each component of a marketing plan, (3) develop marketing plans for their own use.
  • Develop a Marketing Plan and Then Implement It
    George Flaskerud, National Crop Insurance Services, March 1999

    Take time to develop a marketing plan for each crop that will be produced in 1999. Doing so could mean the difference between profit and loss for the farm. It could even mean the difference between survival and bankruptcy.
  • Developing and Implementing a Marketing Plan
    Paul Patterson, University of Idaho Cooperative Extension, January 1999

    No single best marketing strategy exits: (1) varies with current market situation and (2) varies with farms financial situation.
  • Developing and Implementing a Successful Marketing Plan
    Suzanne Karberg, Cooperative Extension Service Purdue University, June 1993

    As you develop your marketing plan, remember that marketing is an integral part of your entire business. It is not a separate component. Your marketing decisions will affect the rest of the business.
  • How to Develop a Marketing Plan
    Keith Banta, Country Hedging, Inc., Cenex Harvest States, October 1998

    Objectives: (1) have a basic understanding of the 1996 Farm Bill and the adjustments that were made from past farm bills; (2) when developing a marketing plan...
  • How to Develop a Marketing Plan Reference Guide
    Keith Banta, Country Hedging, Inc., Cenex Harvest States, October 1998

    Have a basic understanding of the 1996 Farm Bill and the adjustments that were made from past farm bills; Producers should spend most of their time developing strategies rather than outlooks...
  • Local Elevators Help Farmers Manage Risk
    Keith Hainy, National Crop Insurance Services, March 1999

    You may be surprised to learn that many of these tools are available through your local elevator and that a key role of the local elevator is to help farmers compete in the global marketplace.
  • Managing Risk in Farming: Concepts, Research, and Analysis
    Joy Harwood, Richard Heifner, Keith Coble, Janet Perry, and Agapi Somwaru, Market and Trade Economics Division Economic Research Service U.S. Department of Agriculture, March 1999

    This report provides a rigorous, yet accessible, description of risk and risk management tools and strategies at the farm level.
  • Managing Risk with Marketing Plans
    Laurence Crane, National Crop Insurance Services, October 1998

    More risk translates into more opportunities for profit, more chances to fail and greater demands for management skills.
  • Market Plan
    Gene E. Murra, South Dakota State University, 1996

    A market plan is a scheme designed to assist in the pricing and movement of products to market.
  • Marketing Tools and Contract Production
    Larry Makus, University of Idaho, March 1998

    Several marketing tools are currently available and we are likely to see more in the future. Understanding these tools is an important step in using them effectively.
  • Price Risk: Developing a Marketing Plan and Marketing Tools Basics
    Keith Banta, Country Hedging, Inc., Cenex Harvest States, May 1999

    Powerpoint presentation. The two major components of a marketing plan, and the amount of emphasis each component should receive when developing your marketing plan are: outlook 10% and strategy 90%.

 

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