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- Cooperation in
Cattle Marketing
DeeVon Bailey Utah State University, 1996
One strategy producers can use for possibly adding value to cattle is to cooperate with
other market participants.
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- Establishing
and Operating a Community Farmer's Market
Forrest Stegelin, University of Kentucky, September 1992
Farmers' markets are a viable, direct marketing activity that provide ample variety, fresh
quality, and resonably priced farm-raised commodities to consumers of all ethnic and
economic backgrounds.
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- Group Marketing of Hogs:
Organization, Successes and Guidelines
Richard Tynon, James Mintert, Mike Tokach, Ted Schroeder and Michael
Langemeier, Kansas State University Research & Extension, January 1994
Pork producers are trying new marketing strategies to increase the price received per
hundred- weight and to lower their marketing costs.
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- Marketing
Clubs: An Educational Tool
Clement E. Ward, Oklahoma Cooperative Extension Service
Marketing clubs teach producers to develop a marketing plan and exercise the discipline
needed to execute the plan.
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- Organizing A Marketing
Club
Jackie Smith, Mark Waller, Carl Anderson and William Tierney, Texas
Agricultural Extension Service, May 1998
A marketing club is a group of people who usually meet once or twice a month with the
common goal of increasing their knowledge of marketing and other risk management concepts.
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- Organizing
A Marketing Club (Curriculum Guide)
Texas Agricultural Extension Service, April 1998
Goals and Objectives: (1) understand the educational objectives of marketing clubs (2)
learn how to determine interest and get a club started (3) gain useful ideas to insure
that the club is successful in creating a good learning environment for the members .
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