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Slide 1 of 14

Risk can be thought of as the chance of an event turning out in a way that makes you worse off.

However, not everyone views the same set of circumstances as being equally risky. Some folks are naturally more optimistic, while others it seems are always looking for the worst possible outcome to happen.

Everyone must decide for themselves what levels of risk they are comfortable living with. Ideally this would involve everyone actively engaged in the management of the operation, especially family operations.